Your Idea

Your idea is the starting point for your business.

Your Business Idea Must Have Several Characteristics

Simple, Solves Real Problems, Definite Market

Got Competition?

Having competition to start with is a good thing, especially if they’ve been around for a while.



Simple ideas are easier to research, easier to talk about, and easier to run.

Solves Real Problem

Your idea should solve a real problem. Something people lose sleep over is even better. 🙂

Definite Market

If those in your market have definite characteristics (demographics, psychographics) you can target, well done.