Your idea is the starting point for your business.
Your Business Idea Must Have Several CharacteristicsSimple, Solves Real Problems, Definite Market
Having competition to start with is a good thing, especially if they’ve been around for a while.
Simple ideas are easier to research, easier to talk about, and easier to run.
Solves Real Problem
Your idea should solve a real problem. Something people lose sleep over is even better. 🙂
If those in your market have definite characteristics (demographics, psychographics) you can target, well done.